Articles of the week

Yahoo doesn’t outsource its paid search business to Google

“[Yahoo's] Mr. Yang did actively assess one major sacred cow: the Web-search-advertising business it built up at great expense in recent years. [...]

Such a move would likely give Yahoo an immediate revenue bump representing hundreds of millions of dollars annually, because Google, for one, generates about 40% more revenue for each consumer search than Yahoo [...]

After meeting with management in August, we decided that the management isn’t considering the kind of transformational changes that would be required to improve their position in the market.”

BusinessWeek: How to make SEO work for you

“To get a good ranking on Google, or any major search engine, you have to make sure your Web site is ’search-engine optimized.’ Search engine optimization (SEO) just means your site is as accessible as possible to the search engines to improve the chances that they will serve it up when your potential customers type in specific search terms.”

Google Bowling 2.0 is buying your competitor links then telling Google

“Matt Cutts has made Google Bowling very easy for you to accomplish. Matt Cutts wants you to do this! Matt Cutts is the head of Google鈥檚 anti-web-spam department. This makes him the top dog when telling Google who is using paid links to rank higher than YOU. Why not help him out?[...]

Once you are in the Hot Seat everyone is now making you the next target.”